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Moma - George Lois: The Esquire Covers

MOMA is one of my favorite museums in the world. Check out this exhibit on display now.

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George Lois: The Esquire Covers
April 25, 2008–March 30, 2009

The Philip Johnson Architecture and Design Galleries, third floor

From 1962 to 1972, George Lois changed the face of magazine design with his ninety-two covers for Esquire magazine. He stripped the cover down to a graphically concise yet conceptually potent image that ventured beyond the mere illustration of a feature article. Lois exploited the communicative power of the mass-circulated front page to stimulate and provoke the public into debate, pressing Americans to confront controversial issues like racism, feminism, and the Vietnam War. Viewed as a collection, the covers serve as a visual timeline and a window onto the turbulent events of the 1960s. Initially received as jarring and prescient statements of their time, the covers have since become essential to the iconography of American culture.

The Museum of Modern Art
(212) 708-9400
11 West 53 Street,
between Fifth and Sixth avenues
New York, NY 10019-5497

Museum Hours
Saturday 10:30 a.m.–5:30 p.m.
Sunday 10:30 a.m.–5:30 p.m.
Monday 10:30 a.m.–5:30 p.m.
Tuesday closed
Wednesday 10:30 a.m.–5:30 p.m.
Thursday 10:30 a.m.–5:30 p.m.
Friday 10:30 a.m.–8:00 p.m.

Getting to MoMA
MoMA is located at 11 West Fifty-third Street, between Fifth and Sixth avenues.

Subway: E or V to Fifth Avenue/53 Street; B, D, or F to 47-50 Streets/Rockefeller Center.
Bus: M1, 2, 3, 4, 5 to 53 Street

Please note: The Museum requires visitors to check backpacks of any size, shopping bags, and bags 11 x 14 inches (28 x 35.5 cm) or larger. To avoid a lengthy wait in the checkroom line, visitors should not bring such items. The checkroom will not accept laptops or luggage of any size.

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